Designed to help parents and caregivers of all achievements and backgrounds make informed decisions about which new products are right for their children, the Parents' Choice Awards is the nation's oldest nonprofit program created to recognize quality children's media. The Parents' Choice Awards program honors the best material for children: books, toys, music and storytelling, magazines, software, videogames, television and websites. Parents' Choice Foundation's panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, identify the very best products for children of different ages and backgrounds, and of varied skill and interest levels.
The Parents’ Choice Awards evaluation process is a lengthy and confidential one. We don’t offer “feedback” to producers or manufacturers because we don’t work for them. We work for parents, caregivers, librarians and educators.
Approximately 20% of those items submitted to the Parents’ Choice Awards™ program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the influential and celebrated achievement of being honored with a commendation from the Parents’ Choice Awards program.
The Parents’ Choice Awards committees look for products that entertain and teach with flair, stimulate imagination and inspire creativity. Judges are interested in how a product helps a child grow: socially, intellectually, emotionally, ethically, physically. Products must be free of bias. Above all, products must not extol violence.
Adhering to rigorous standards, Parents’ Choice honors material that respects a child’s age, interests and abilities, and adheres to universal human values. Our jurors and judges offer expertise in and respect for the subject and the media.
The Parents’ Choice Awards Committees look for products that close the Generation Gap. We look for material to help parents and kids connect. We look for products that teach, without being preachy.
The Parents’ Choice Awards program has established the benchmarks of achievement in children’s media. Placing a product in nomination for a Parents’ Choice Award in no way guarantees receipt of commendation. Products are through their paces. Among the considerations of the jurors and judges: the learning value, the play value, the appeal and the cost. A product’s originality weighs heavily in the judges’ decisions.
In landscape swelling with products marketed as “educational”, the Parents’ Choice Awards Committees help identify products our experts believe live up to the marketing claims. We don’t recognize or commend those that don’t.
And what happens to the hundreds of products that are not selected by the Parents’ Choice Awards Committees? They are donated to a variety of worthy organizations. Here is a partial list of where the hundreds of thousands of products have gone.
Learn More About the Parents' Choice Foundation >