Parents' Choice Foundation: Reviewing Children's Media Since 1978
Parents' Choice Awards

Parents' Choice Awards

About Us

Parents' Choice Foundation, established in 1978 as a 501c3, is the nation’s oldest nonprofit guide to quality children’s media and toys.

Best known for the Parents’ Choice Awards® program, the Parents’ Choice Award Seals are the Foundation’s internationally recognized and respected icons of quality.

The Parents’ Choice core team is a small group of talented and fun-loving alphabetically sorted professionals: Kristen Faber, Claire S. Green, Jackie Yau, and Keri Zeiler.

The Parents’ Choice Award judges are experts in areas of industry and interest, from dinosaurs to digital media and from mathematics to making mayhem. The Parents’ Choice Awards committee members hail from families across the country.
Our product evaluation process is lengthy and comprehensive. It’s a multi-tiered process with its roots in a four page questionnaire that queries developmentally appropriate content and challenges, the product’s design and function, the educational value, long-term play value, and the benefits to a child’s social and emotional growth and well being.

Here are four things that drive us:
Learn more about our history
 
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