Parents' Choice Foundation: Reviewing Children's Media Since 1978

Earth Rangers Partners with Kids to Help Bring Back the Wild

Earth Rangers Partners with Kids to Help Bring Back the Wild

Spring 2013 Website
Ages: 6 - 11 yrs.
Developer: Robb Eng
Director: Bill Litshauer
Director: Chris Clapinson
Producer: Earth Rangers

Earth Rangers' goal is to teach children about animals and the importance of wildlife conservation. The site’s many sections offer games, videos, a blog and informational fact sheets about animals ranging from small frogs to the beloved polar bears, and provides tools to help protect animals and their habitats across Canada. The text is approachable and kid friendly, sometimes with a dose or two of age appropriate humor.

The site also hosts a significant, albeit optional, fundraising component where students choose which endangered Canadian animal and habitat they want to help protect. “50% of the funds raised supports protecting animals and their habitats across Canada. 50% supports our education programs allowing us to teach more kids about the Biodiversity Crisis and what they can do to help.”

When a young visitor selects, for example, to help the Oregon spotted frog, the message is clear: “Oregon spotted frogs need your help because they are the most endangered amphibian in Canada. Raise money to help us breed Oregon spotted frog tadpoles and release them into restored wetland habitat in Aldergrove Lake Regional Park in British Columbia.” In the next step the child reads how and why the species is in trouble, and how the donations (50% of the gift) are allocated, eg captive breeding and restoration of the wetland habitat.

Although some families raised concerns, most weren’t bothered by the fundraising itself. It’s another step in educating children about conservation, they said, and it gives children a direct opportunity to see how their money can help protect wildlife. If a child can see how her actions and donations can help save and protect the wildlife in Canada, tomorrow she may be helping bring clean drinking water to a village in Africa.

Karena Rush, Ph. D.   ©2013 Parents' Choice
Karena Rush is a professor in the Psychology Department at Millersville University. Karena has two young daughters and spends most of her free time outdoors with her family and old English sheepdog.

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