Parents' Choice Foundation: Reviewing Children's Media Since 1978



Parents' Choice Awards : Books : Non-Fiction
The Business Book: Big Ideas Simply Explained

The Business Book: Big Ideas Simply Explained

Spring 2014 Non-Fiction
Ages: 13 & Up
Publisher: DK Publishing
ISBN: 978-146541585
Hardcover Price: $25.00
Review:

Think of this as a business primer, a good jumpstart for anyone looking to start up a business of any kind or learn the basics of the business world.

Another in the new series of Dorling Kindersley (DK), adult-targeted "Big Ideas Simply Explained" publications, this 354-page book is accessible enough to introduce the best (and point out the worst) practices of doing business not only to adult entrepreneurs but teen would-be Bill Gates as well. DK has been producing easy-reading encyclopedic references about almost every subject for decades now, but its condensed, digested, illustrated and simplified volumes may be getting better than ever.

Attractively designed with photos, illustrations, charts and graphs, sidebars, mini-biographies and insightful quotes, the book covers everything from business theories and strategies, and management models, to leadership essentials, entrepreneurial concepts, and marketing and selling basics.

From Adam Smith to Zhang Yin, its thick glossy pages inform readers how to dream up a promising new business, figure its market niche, size up competition, and get started. Borrowing lessons from successful business icons ranging from McDonald's and Amazon.com to Apple and Starbucks, its chapters address how to grow a business, how to develop leadership, how to manage finances, how to create and manage operations, and how to produce a product or services. Overall, it's all about how business works. The directory at the end provides quick looks at leading business people; and the glossary is invaluable for understanding the language of business.

Does it cover everything you wanted to know about business? MBAs aren't made in one day, nor are they reduced to one book. But for a young future business innovator, this book might provide the basics for a promising beginning.

Don Oldenburg   ©2014 Parents' Choice
A former feature writer and consumer columnist at The Washington Post for 22 years, Don Oldenburg is the Director of Publications and Editor of the National Italian American Foundation, in Washington, D.C. He regularly reviews books for USA Today and is the coauthor of "The Washington DC-Baltimore Dog Lovers Companion" (Avalon Travel). The proud father of three sons, he lives with his journalist-author wife, Ann Oldenburg, in McLean, VA.


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